Rocking Sixty Six

One painting, one ranch mark and four printed pieces, built for a private cigar line.

Rocking Sixty Six is a private cigar line created for a horse ranch in the highlands of Panama, made from Panamanian tobacco and shared with guests as a piece of the ranch itself. The name comes from the ranch’s brand iron, the 66 resting on a rocker, used to mark its horses. The project built the line’s packaging around two elements: a central painting of a rider and his white horse between the mountains of Colorado and the highlands of Panama, and the ranch mark, redrawn for print. Together they run across four pieces, the cigar ring, the inside lid art, the outside box sticker and the warranty seal, each adapted to its own format from a single visual system.