Panamanian Tobacco

The brief asked for more than a logo: a symbol able to launch the company’s visual identity and carry it for years, from a cigar band to embroidery on a uniform, from stationery to a storefront sign, standing beside any artwork the brand would later commission without needing a redesign. The search took more than a month of studies in pencil, ink and brush, combining P, A and T in dozens of ways and testing them inside ovals, shields, hexagons and diamond badges. Promising forms were rendered in relief to see how the letters would hold as an object, until one combination stood out: a nearly symmetrical mark where three letters share a single structure.